It’s 2017, and more than ever, trailers are important. Film studios have started crafting them as a way to build anticipation for a film, and if the trailer is bad, it can ruin a movie’s chances at a box office success. Putting together a well-received trailer is no easy task, though, which is why some of the world’s best trailer editors have been recruited to help. These professionals know the ins and outs of trailers, and they know the best ways to put them together.
“Eternals” is an upcoming action-adventure science fiction film directed by Chloé Zhao and stars Angelina Jolie, Kumail Nanjiani, Gugu Mbatha-Raw and Don Cheadle. The film is based on Jack Kirby’s Eternals and follows the story of Sersi, a woman born with the ability to manipulate space and time. The plot finds her trying to prevent her past self from destroying the universe.
Eternals Trailer Stands Around and Looks Pretty
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The outer reaches of the comic book world are being mined, as Marvel has released a trailer for Eternals (as opposed to “The Eternals,” as I’d been incorrectly calling it until I saw the title card at the end). Eternals concerns an alien race who’ve spent millennia in hiding on Earth coming together to face a threat to humanity. Directed by this year’s Best Director Oscar winner, Chloé Zhao (whose film, Nomadland, won Best Picture), Eternals stars Richard Madden and Kit Harington of Game of Thrones fame, as well as Angelina Jolie, Salma Hayek, Gemma Chan, Brian Tyree Henry, and Kumail Ali Nanjiani. The film is set to release on November 5, 2023. Check out the Eternals trailer below:
I know this one is inspiring strong reactions, but honestly, it’s hard for me to feel much of anything about the Eternals trailer outside of boredom. I like when trailers don’t reveal too much, but geez, how is this supposed to sell anyone on this movie? The biggest star power they’ve got comes from Angelina Jolie and Salma Hayek, and I’m willing to be they’re barely in it. I liked Richard Madden in Game of Thrones – Kit Harington was dull, kind of like this trailer, so I guess he fits right in – but you get no sense of his character from this video, other than some quick non-laugh that they seem to want to be a laugh about his inability to lead. Speaking of which, I take back what I said a bit; one line in the Eternals trailer made me mad. When the little kid asks who will lead the Avengers now that there’s a vacuum, she says “Captain Rogers” as opposed to “Captain America.” This is Marvel and Disney trying to frame Sam Wilson as the bearer of that name in the audience’s minds, and it comes at the expense of the real Captain America. It’s the same as Taika Waititi referring to Jane Foster’s upcoming legacy Thor as “Mighty Thor,” a play on “the Mighty Thor,” Thor’s traditional title in the comics. They’re pushing the legacy heroes so hard that they’re diminishing the original versions of those characters. I wonder if this will backfire; if the audience is constantly being told that the story they loved is over, will they stop coming back? That’s a hurdle this movie already has to face because barely anyone knows who the Eternals are. This worked for Marvel with Guardians of the Galaxy, but that was a fun movie with likable characters. The Eternals trailer has zero fun, and it’s mostly people standing around or displaying powers we’ve seen other, more interesting characters display in other films. They seem to be going for a ponderous feel, kind of like a Cloud Atlas type of movie, but none of the imagery – outside of that walled-in village – looks all that special. I don’t know what kind of movie Eternals will be, but so far, I don’t see it knocking anyone’s socks off.
What did you think of the Eternals trailer? Are you familiar with the characters from the comics? Depending on the reaction, will Angelina Jolie and Salma Hayek be called back for about a month and a half of reshoots? Let us know in the comments, and stay tuned to Geeks + Gamers for more movie news!
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